Architecture/Building/Design
RSP Architects is one of the preeminent architectural firms in the world. GYI’s work with RSP encompasses media relations, writing, and website development. [<--]
GunkelmanFlesher Interior Design represents the intersection of beauty and function. GYI helps the firm intersect with clients via the successful enewsletter Aesthetic. [<--]
Hurd Windows and Doors is a public relations client through GYI partner agency Fresh Roast Marketing. Hurd’s outstanding products make it a clear favorite within the media covering the residential and commercial building market. [<--]
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Beverage/Food
Morton’s The Steakhouse, located in downtown Minneapolis, has been a client since 2004. Through an aggressive media relations and event strategy, we successfully whet local appetites for this classic restaurant. Whether it’s the Minnesota Twins Celebrity Waiter Event to raise money for the Boys & Girls Clubs or the introduction of a new menu item, there’s always a lot to say about Morton’s. Click here to view photos. [<--]
Taco John’s, the one-time home of the cheeky "Whiplash, The Cowboy Monkey," is a media relations client through agency of record, Preston Kelly. [<--]
Caribou Coffee’s generous fundraising initiative for Susan G. Komen for the Cure provides a rich blend of promotional and media relations opportunities through partner agency Riley Hayes. [<--]
We gave local media the scoop on Cold Stone Creamery through our PRCG partnership with teamworks PR. [<--]
Minnesota embraced the quenching powers of Glaceau vitaminwater after our strong local market media relations initiative of this PRCG partner client. [<--]
Dunn BroS COFFEE was ready to go from a little drip (roast) in Minnesota to a big splash nationally. With Riley Hayes, we helped with media relations and event marketing [<--]
Soccer-great Tino Lettieri kicked off this prolific food company. We helped keep the Lettieri’s ball aloft with branding, writing and media relations. [<--]
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Consumer Goods/Services
Blockbuster Inc. allows GYI to fly its film-freak flag. Through PRCG partner agency, RAS Associates, we’ve helped with local feet-on-the-street events and media relations. [<--]
Pampers, GYI and Paine PR put the holiday spirit back in Black Thursday at the Mall of America with day of holiday music, photos and granting a wish for Make A Wish child. Click here to view photos. [<--]
To help seniors enroll in the new Medicare Prescription Drug Plan, Walmart launched a public service initiative. GYI and Paine PR orchestrated a local market public information campaign. [<--]
When Juan Vincent Lladró of the renowned Spanish House of Porcelain came to town for a rare in-person signing to support the Susan G. Komen Foundation, GYI made sure the media took notice. [<--]
Consumer media all over the Twin Cities test drove new Hoover models and reported on how this mainstay brand can still vacuum up the competition. [<--]
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Services
Preston Kelly is the Minneapolis ad agency formerly known as Kerker. Recently, when the agency was renamed and relocated, we had an Iconic Parade and Nordeast Smack Down Party. Click here to view photos. [<--]
Barrett Moving & Storage knows the importance of staying in close touch with its clients. GYI helps with Moving Matters, an e-newsletter, and a monthly corporate blog that is generating impressive online traffic to Barrett’s site. [<--]
Legalese notwithstanding, GYI occasionally approaches the bench to help The Minnesota State Bar Association provide its members with clear, compelling communications. [<--]
Kandiyohi Development Partners is an alternative environmental leader. Supporting their mantra: “Find a better way,” GYI helped with media coaching, media relations, issues management and brochure development. [<--]
Formerly known as Minneapolis Metro North Convention and Visitors Bureau, we helped rebrand and launch Visit Minneapolis North to the world at large. [<--]
Almost every media outlet in the Twin Cities turned out to cover the MADD media conference on the 21st anniversary of the law raising the drinking age to 21 (and the fact that it was credited with saving 21,000 lives). [<--]
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Technology
Clearfield Inc. is wired for success. Through consumer business and trade media relations, GYI is helping generate unprecedented coverage for this Plymouth-based technology company. Click here for photos. [<--]
When XM introduced its new satellite radio and MP3 player, GYI helped bring the message to the local music and techo-gadgetry media. [<--]
Sony took a leadership role in the green movement by offering to recycle all branded equipment at no charge. GYI and Paine PR helped create the VNR on the Sony’s National Take Back Recycling Program. [<--]
From brokering Earth Day USA partnerships to customer recognition programs to international media relations, we’ve done extensive public relations work for 3M. [<--]
Microsoft Business Solutions is the go-to software solution to much of the world’s business population. Through Riley Hayes, we helped launch a series of customer enewsletters to support the various software products and myriad customer profiles. [<--]
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