GYI Capabilities
GYI draws upon decades of PR experience at AAA, Colle & McVoy, Fat Frog, Kerker, Riley Hayes, and United HealthGroup to help clients reach their goals. To reach even further, GYI is the Minnesota representative of the Public Relations Consultants Group. Through this national affiliation of independent PR firms, GYI’s clients have critical access in every major US market. Think: local strength, national power.
Home
CAPABILITIES
Clients & Partners
OINK (Online Ink)
Contact GYI
GYI is a full-service virtual communications firm. Gary and a team of independent professionals are highly capable in any number of disciplines:
Branding
Knowing who you are and what you stand for is the foundation of communications. Your brand position informs every marketing decision you make. GYI has a fun, frank and failsafe brand positioning workshop.
[^]
Events
Special events are high impact opportunities to raise awareness, generate buzz and build relationships. Some of our event work includes:
Morton’s Grand Slam Event
Morton’s The Steakhouse believes in reaching out to the community with a variety of events. The restaurant is a perfect venue for large and small occasions. See photos from the Minnesota Twins Grand Slam Celebrity Waiter Event to benefit the Boys & Girls Clubs of the Twin Cities.
Pampers Peace On Earth
Pampers Peace On Earth event was held at the Mall of America on the busiest shopping day of the year. It featured area choirs, WCCO-TV anchor Amelia Santaniello, Make A Wish, family photos, great media coverage and, ultimately, hundreds of people singing Pampers’ praises. Click here for photos.
Preston Kelly Parade/Smack Down Events
When Preston Kelly changed its name and moved to downtown Minneapolis, we had an Iconic Parade and Nordeast Smack Down Party, featuring Mayor RT Rybak, all-star wrestling, polka dancing, Miss Richfield, retro 80s music, pierogis, mini-donuts and more than 500 guests. Click here for photos.
[^]
Media Relations
Consistency and creativity are the hallmarks of good media relations. Whether it’s media messaging, ongoing news releases or pitch strategies, GYI spins media relations gold for clients in both consumer and business-to-business categories.
Below is a small sampling:
- Morton's The Steakhouse Minnesota Twins Grand Slam Celebrity Waiter Event (see photos)
- Caribou Coffee's Amy's Blend fundraising initiative
- Clearfield Inc.'s Turnaround
- Taco John's Tex Mex Cuisine
- MADD Celebrates 21
[^]
Media Training
That red light on top of the camera can be paralyzing. GYI has a fun and informative process to put you at ease during media interviews. Together, we manage your messages, shape your responses, and polish your on-camera presence. You’ll definitely be ready for your next close-up, media interview or press conference.
[^]
Online/Print Communications
GYI helps clients understand the value of ongoing communications with their customers and prospects. Through newsletters and ecommunications, we can bridge any gap.
Aesthetic
GunkelmanFlesher Interior Design beautifully transforms clients’ spaces all around the globe. Their enewsletter Aesthetic showcases their brilliance and keeps them front and center with their clients everywhere.
Moving Matters
Barrett Moving & Storage has been making moving easier since 1901. To that end, they communicate with corporate clients and consumers through Moving Matters, a print and enewsletter, and monthly blogs that are generating impressive online traffic to Barrett’s site.
[^]
Speaking Opportunities
A well-placed presentation to industry peers or a toast to your welcomed guests can make a big impression. GYI writes the words, helps with the presentation and even finds the opportunities. For example:
- Clearfield Inc. Stevie Awards
- Morton's The Steakhouse Minnesota Twins Grand Slam Celebrity Waiter Event
- Preston Kelly commemorates the agency’s move and new name
And there’s a lot more where that came from…
[^]
Gary Young ▪ Gary@GaryYoungInk.com ▪ Office 952.937.9859 ▪ Cell 612.247.8123
